From Seeker Sensitive to Seeker Generating
“Seeker-sensitive” churches made a big splash in the 1990′s, lead by Willow Creek, with a great concern and care for helping people find God. This was generally accomplished by creating a worship atmosphere that was relevant to contemporary culture in order to provide a seamless transition from the secular world to the sacred world. The motto, via Donald McGavran, was “Nobody should have to cross cultures in order to find God.” Thanks to Willow Creek, and its clones, people were able to come and see God in a way that added sacred meaning to their beloved secular forms of soft-rock music and the corporate-marketing culture of success. It was church the church of Madison Avenue. Of course, during the 1990′s many of the more traditionally-minded churches and leaders vilified this approach, seeing it as a kind of “watering down” of the gospel message.
What the traditional churches and leaders didn’t realize was that seeker sensitive churches were the logical extension of the very form of Christendom they had passed down. Both traditional and seeker-sensitive churches assume that Christ is at the center of cultural and that God is to be found within the gates of the central palace (so to speak) that is the walls of the church. Hence, people must come to church to find God.
But during the early years of postmodernism the markers of Christendom were being rejected – religious heritage, religious symbolism, and Judeo-Christian socio-political norms – which resulted in a cognitive dissonance between those who might still want to “find God” and the keepers of the message who were still primarily speaking through the liturgies, music, and symbols of a rejected culture. In other words, “church” in it’s older forms no longer made sense. The emerging Church leaders – that is, the baby-boomer children of the traditionalists – still essentially wanted what the traditionalists wanted: God at the center of culture (perhaps even more so), but they realized that emerging generations were rejecting those symbols and traditions (as were they). Therefore, they created churches that stripped these symbols away. Seekers of God, then, could go to church to “find God” in a friendly and accessible culture that utilized recognizable idioms like soft-rock inspired worship music, entertainment-based media, and corporate-styled cafes.
Missional churches reject the most fundamental assumption underlying all of this; that Christ is the center of human culture and power. Eddie Gibbs has referred to this turn as “seeker generating churches.”
We are no longer in the business of welcoming “seekers,” or even stimulating the latent “seeking” tendencies in the otherwise pluralistic population, Rather, we are the seekers. We are not the custodians of the Kingdom. Rather, the Kingdom is the reign of God produced by a missionary God who is “at work to this very day” in the world around us. Therefore, our task is to go out and seek to find where God is already “at work” in the community and the world around us and, wherever we find God at work, to join God in that work.
Our task is to be seekers of the Kingdom and to generate new seekers of the Kingdom among us.
Questions:
- To what extent has our culture in North America already rejected Christ at the center of culture? To what extent is Christ still at the center?
- What can we do to most effectively generate seekers of the Kingdom among us?
- To what extend should we still be prepared to receive “seekers” in the Christendom sense?






While the Vineyard is solidly orthodox, unlike other traditions it doesn’t have an entrenched theological heritage. 
